Corporate culture

In today's world, an open and positive corporate culture is becoming increasingly important. When looking for a new employer, applicants pay more and more attention to the values within a company and compare them with their own requirements and ideas.

In order to be able to do justice to this trend, it is therefore necessary to adapt the prevailing corporate culture and to align it with new current requirements.

We have summarized for you below what corporate culture means, what actions are important to you and what types there are.

The term corporate culture (organizational culture) stands for all prevailing values and attitudes that determine actions, behavior and decisions within a company. How a company functions, how the members of the organization communicate and work together with one another and with one another, and which company structures are set up depend on it.

• Optimization of communication channels
• Improving innovation and adaptability
• Simplified strategic orientation
• More pleasant working atmosphere
• Reduction of the potential for conflict
• Reputation improvement
• Increase in productivity

A corporate culture is characterized by behavior, attitudes and unwritten rules that have been acquired over many years, some of which consciously and some unconsciously influence everyday life in the company.

We at Rabl & Hahn advise, accompany and support you on the way to a successful corporate culture. We offer the creativity of an agency, the expertise of a management consultancy and the expertise for constant change.

Change projects usually fail because the superiors, CEOs or the management overlook the needs of the employees.

The workforce of a company in phases of change (such as change management) needs clarity and transparency, honest appreciation and orientation. If your own employees block change projects through ignorance, the project is doomed to failure.

The value system of an organizational culture grows over the years and is shaped by certain factors. Political, social and economic aspects play just as important a role as internal factors and people in a company.

Since the economy is becoming more and more global and there are rapidly increasing and complex changes, work processes must be increasingly digitized and adapted to digital transformation. Due to constant adjustments, the organizational culture also changes over time.

Supervisors and managers always have a role model function that influences the behavior of employees. Company founders in particular have a great influence on how people work in their company, as this founding culture is often supported from the very beginning over many years.

If work is to be done on the corporate culture, supervisors are also responsible for motivating employees to implement cultural change.

On the one hand, the culture shapes the behavior of the employees, on the other hand, it is created by their behavior. If changes in the corporate culture are to be sought, the entire workforce should pull together.The role played by the HR department (Human Resources). The corporate culture cannot ignore human resources – especially in the areas of recruiting and change management. Ideally, recruiting should not only look at the respective qualifications, but also include the cultural fit.

A digital culture in a company helps employees become more confident in dealing with new technologies, so that a digital mindset can develop. This promotes innovative thinking and a more flexible approach to digital changes in operational processes. In this way, the employees are motivated and the safe and offensive handling of digitization has a positive effect on the economic success of a company.

There are many different types of organizational cultures, some of which are defined by the founders of a company from the start and some of which emerge as companies tend to hire more people with different skills and experiences. Over time, these different values merge and shape the entire corporate culture.

Other types of corporate cultures define the organizational and social aspects of a company, others are strictly hierarchical and emphasize control, stability and internal efficiency. They are all types of corporate culture as it reflects the way employees interact and how the company is built to achieve its goals.

Still other corporate cultures are based on creativity, flexibility and innovation instead of strict organization and efficiency.