FROM ZERO TO HERO – HOW COLLABORATION REALLY SUCCESSES IN Challenging Times.
BACKGROUND KNOWLEDGE
CO2 neutrality by 2050. As a pioneer, Europe can take advantage of this great opportunity - but how can companies succeed in taking this step?
Reality and vision are still far apart. Digital and technological developments should ensure our health, prosperity, time and well-being, but digitization also leads to increased energy consumption.
Modern servers, for example, only use a third of the energy they did three years ago, but they are also getting bigger all the time. When they get 5 times bigger, they are efficient but not effective.
The biggest challenge in terms of "climate neutrality in Germany" is not - as many still believe - traffic or household electricity consumption, but the heat supply. Today, this causes almost half of the CO2 emissions.
In the long term, we need a system in which companies, organizations and communities only need half or a third of their current energy requirements. The ultimate goal is still far away: a circular economy in harmony with nature, effective and efficient, with recycled, reused (raw) materials and durable, reparable products.
Businesses like to outdo each other on goals, but struggle to find the right solutions and lenders for their projects. In addition, companies are currently struggling with other challenges such as generational change, digital transformation and increasing international competition.
A central problem are the (alleged) climate protection projects with which companies offset their own CO2 emissions and thus describe themselves as climate-neutral on paper. Environmental and consumer advocates warn against greenwashing and even deliberate deception when chasing the valuable green image and are calling for truly sustainable solutions.
Maria Starke, CEO of fundingport
„Mind blowing presentation that even made our most shy colleagues pitch business models.
Philipp managed to get everyone involved and we got many tangible action points.“
TASK
Against the background of the social, economic and climatic challenges, fundingport's declared goal is to combine a sustainable future with capital.
Fundingport is reforming the renewable energy sector and increasing efficiency and transparency through automated matching of project developers, investors and lenders.
As a new player in the market, fundingport has to establish itself and make a name for itself with its customers – globally active companies with a long tradition that receive countless solutions every day. Headquartered in Hamburg, the diverse fundingport team operates from multiple locations across Europe.
As a kickoff for future challenges, a comprehensive start-up workshop was initiated: A mindset and sales training for the entire fundingport team spread across Europe in order to sensitize, motivate and engage all team members.
SCOPE
In a one-day training session, through a hands-on, practical approach, Philipp implemented a sustainable mindset change in the team, trained for the necessary tools, established a consumer focus and showed how to sell the company as well as strengthened the team spirit and joint mission.
Philipp Hahn was chosen as trainer, who then designed the entire coaching with his team to meet the needs of fundingport.
ELEMENTS OF COACHING
KEY NOTE
Emotional key note about the global situation, transformation shifts, benchmarks of other companies and game changers of the future.
THE POWER OF PRESENCE
It is not easy to understand how other people perceive us. We are often unsure, confused, or even unaware of what we are projecting. This lack of self-confidence can affect the team spirit.
In this group work, the participants learn how they are perceived by others, how to deal with honest feedback and how to classify and process their own feelings.
Reflecting on yourself (and others) realistically, honestly and fairly is a prerequisite for improved social skills.
Pillars of a start-up business
Macro: Supply & demand, competition, risks & opportunities, challenges, strengths & weaknesses, outside view
Product: The solution, service, function – benefit to the customer
Team: To produce, sell and market the products the macro needs, I need the right team with the right requirements and the right employee for the right task.
Micro = Execution:
Your customers, and your share! What is the share of each individual?
customers
Key users turn you into a trustworthy company and get the business rolling. A stakeholder and key customer mapping is key: evaluate and rank your main customer groups and develop and acquisition strategy and an action plan.
Everyone is a sales person
Key factors on how to become a good sales person:
Know and understand…
- your internal & external customer
- how to influence the customer journey
- how to collect and use customer feedback
- the importance of human contact throughout the entire customer journey, across channels
- your key users
How to add value in a start-up
Why every individual counts in the company and what contribution you can make
- Examples from other companies
- self-analysis
- Checklist for everyday life
- Contribution and behavior in a diverse team at multiple locations
How to get things done, quickly
To get things done (quickly) it is necessary to:
- Have an action priority matrix
- Identify, evaluate and assign tasks and also design, build and deliver
- Make data driven decisions
The world with and without fundingport
Deep dive into:
- Customer pain points
- Fundingport’s added value
- Elevator pitch
- Core values with benchmarks from other companies
Product and decision improvement
Optimize for speed over scalability and focus on data Driven decisions (Benchmarks, Ratings, KPIs, Benchmarks, Statistics)
Selling Tips & Tricks
How to sell your product, service or solution both internally and externally
- Product pain points and benefits
- Creative guiding idea
- Marketing (online and print recommendations)
- Social media and cross-channel communication
Each of us can make a difference
- Everyone of us can make a difference. Because everyone of us has good thoughts and inspiring ideas. Don‘t hold them back. Whatever is on your mind – share your ideas and your knowledge.
- Approach new topics and also other people with a positive attitude. If your head is free from the compulsion to adhere to old rules, the best ideas suddenly come by themselves. There is so much more to you than you think.
- Successful teams benefit from team players and live radical honesty, an open failure & feedback culture and have fun! Above all: Be useful. Your company’s worth are the employee’s results combined.