DATA ANALYTICS. THE FUTURE OF THE AUTOMOTIVE INDUSTRY. CHANGE THE GAME – BUT HOW?
Transformation in
companies: BMW Data Analytics reference project.
A physical
300 m² world of experience with a comprehensive technical concept as well as a comprehensive
online workspace had to be designed, rolled out and looked after on a daily basis.
The challenge hereby - the opening was already planned 7 weeks after the kick-off of the project. The BMW Group relies on the know-how of Rabl & Hahn for the conception, establishment and implementation.
Oliver Ganser, BMW Group
"Rabl & Hahn implemented our mission and vision as a complete package in record time: from the concept creation, through the room planning, to the development of the storyboards, and film elements including film recordings of the board, as well as the programming of relevant components and conception of various communication media and a holistic communication strategy, up to the set up of the Data Transformation Space on site - all in just seven weeks.
Since then, Rabl & Hahn ensures the smooth operation of the Data Transformation Space through regular updates and daily employee support and maintenance on site. An all-in transformation package, so to speak."
CHALLENGE
For the automotive industry, digitization is becoming a “game changer”. What is necessary for this? Willingness to change, pioneering and team spirit and of course extensive know-how in the targeted handling of data. Historically, the core business consisted of manufacturing and merging the individual vehicle components in the best quality and aligning with the premium demands of customers.
ASSIGNMENT
In February 2019, the Board of Management decided to take a supportive measure: the establishment of the Data Transformation Space in the FIZ (research and innovation center) and digitally on the BMW intranet with the motto MISSION TO IMPACT! The name says it all and embodies nothing less than the claim to become the leading tech company in the mobility sector.
The company only changes when the individual employee knows his customer and vehicle data, trusts it, connects with his process partners and makes data-based decisions (human augmentation). The Data Transformation Space was created exclusively for this transformation.
It is a source of information, cross-departmental on- / offline co-working space and informs and empowers 20,000 employees.
DATA ANALYTICS CHANGE ACTIONS: AREAS AND MAIN PILLARS OF THE ON- AND OFFLINE SPACE.
WHY
Who wouldn't want to meet the board? The three life-size LED walls with a total size of 6x3m make it possible to directly address employees via video.
GET STARTED
A self-study area with touch panels to familiarize yourself with data transformation: Easy to click through.
GENIUS SESSIONS
Experts and data ambassadors from different areas share their knowledge with interested colleagues and help with daily work.
DIGITAL WORKSPACE
Employees can obtain information, exchange ideas and complete trainings online 24/7.
INCUBATOR WORKSHOP ROOM
Space for the development of data-driven solutions and use cases across departments and cross-functional.
DATA LOUNGE
Employee training on various tools, processes and working methods.
MISSION WEEKS
Department-specific training with tailor-made content.
HEATMAP
Using 100% GDPR-compliant, anonymous tracking, the individual routes taken by the Data Transformation Space visitors are recorded and classified accordingly. This data is visualized using a heat map tool. The length of the stay, the behavior and the number of visitors with regard to attractiveness, campaigns or events as well as their voluntary feedback evaluation represent the basis for update decisions of the room.