Digitalisation of internal communication 

Humans are creatures of habit. Disruptive transformations, new processes and ongoing adjustments, such as those we strive for in change management, cause fear.

What results from fear? Uncertainty, resistance to change, doubts about one's own abilities and the fear of falling victim to change. Therefore, it is not enough to only talk about the planned changes as part of your intended transformation - your communication itself must change.

Create a climate in which everyone is happy to participate in the change and looks positively into the future. Take the courageous step of changing your communication. 

How do you do this? Cross-location, target group-oriented and interactive. In short: via digital communication. 

In the context of internal communication, digitalisation is an important tool. Digital communication has been changing our everyday and professional lives for decades: New digital communication channels open up new ways, a new form of dialogue. New needs and challenges are emerging. 

Roughly speaking, digitalisation means the change from an analogue world to a digital one. It is the step from notes and printed memos to push messages, video calls and tutorials. But also from top-down to bottom-up communication. Because with Philipp Hahn as one of the most successful keynote speakers and as most sought-after strategy and transformation pioneers worldwide, we at Rabl & Hahn know: In a change process, taking on the human perspective is always a must. Therefore, it is important to develop a communication strategy that is characterised by dialogue and exchange. 

Strategy 

In fact, change management usually fails due to a lack of communication. Thoughtful internal communication is therefore crucial for the success of your transformation. The goal is to take your employees along on the journey, take away their fears and concerns and involve them in the change process. Completely independent of the location, know-how, area of responsibility and position of each individual employee.

Together with you, we at Rabl & Hahn lay a foundation to bring about the desired changes and optimize processes. In doing so, the focus lays on the individual. 

First, we create an awareness for the reason of your transformation. We clarify the urgency of change and develop goals and strategies together, which we communicate transparently at an early stage. Your vision becomes tangible. Your employees feel involved in the change. Through open dialogue, we strengthen your staff's trust in your project and promote their identification with your company. 

However, change takes time. It is important to anchor your new digital communication in your corporate culture in the long term. Celebrate your successes. And stay on the ball. Keep an open ear for individual problems, wishes and challenges. Regular exchange and dialogue help to convince even the most stubborn doubters and get them on board. 

Pay attention to trends 

Do you still write text messages? Probably not. Instant messenger services have long since replaced the short message system as the main means of communication. Already in 2017, to be exact. 

We live in a time when digitalisation is advancing in leaps and bounds. Frequent, immediate information as well as interaction are the be-all and end-all. The right content strategy and the appropriate digital communication channels make all the difference. 

Thanks to our many years of expertise, we have often succeeded in taking the necessary steps into the digital age together with our clients. Our references speak for themselves. We enable you and your employees to exchange ideas directly.

Involve the team 

The easiest way to stay ahead of the global competition? Take your employees along your journey. 

As part of your change processes, everyone involved should be clear about their roles and understand the big picture. Transparency, dialogue and reliability are the most important keywords that make up successful internal communication. Together with you, we create, for example, ways to respond directly to your messages and ensure an optimal flow of information. 

In this way, you ensure that every employee goes along with your vision and supports it. In our news you will find numerous successful transformation stories that we at Rabl & Hahn have made possible.

Technical requirements 

The right information at the right time in the right place - no problem with the right technologies and tools. In order to establish and communicate processes sustainably, we work with you to develop innovative solutions for your internal communication. For example, in the form of surveys, workshops, apps or your own intranet. 

First-class and professional technology is essential here. So is fast internet. In addition, there are security and data protection solutions that we develop together with you.  

Digitalisation is changing internal communication 

Digitizing your internal communication opens up completely new opportunities. From improved performance to new forms of collaboration and new ideas. Updates via push messages, trainings and videos help to communicate your individual goals, educate your employees and take them along on your journey. 

Your employees are encouraged to participate. A new space for creativity is created, resulting in a vibrant corporate culture. 

However, digital solutions alone are not enough to successfully implement change processes. In order not to fall behind the competition, good leadership is essential.  Companies looking for change have come to the right place at Rabl & Hahn. 

As the "disruptor among management consultancies", we offer you the creativity of an agency, the specialist knowledge of a management consultancy and expertise for constant change.

Together we develop concepts that mesh perfectly and bring your internal communication to the next level of the digital world.