[How does a successful transformation look’s like? Which company has managed that expecially good? We want to discuss this in the future on the #TransformationThursdays section. We start the new section with our customer, Daimler.
The automotive industry is changing fundamentally, the race is on. Besides "globalization", "digitization" is another mega trend. Mercedes-Benz is a clear trendsetter of this development: in the past three years, the automative manufacturer has catapulted itself forward, culturally as well as strategically and technically by about 10 years.
With a new sales record, Mercedes-Benz has started the year 2018 as successfully as the company has completed the past year. The current numbers talks volumes:
# With an increase of 8.4%, Mercedes-Benz started the new year with a sales record (193,414 units).
# In Europe (+5.9%) and Asia-Pacific (+14.4%), more vehicles were delivered to customers like never before in one January.
# In Germany, demand rose by 21.6% to a new record, and Mercedes-Benz was once again the market leader in its home market.
# In China, 68,425 cars delivered nearly 10,000 more vehicles than in the best month ever (+ 16.4%).
How did Mercedes-Benz succeeded?
"The digital transformation is in full swing with us. Mercedes-Benz is transforming itself from a automative manufacturer into a interconnected mobility provider, but with - the customer and employee - always in the center of our attention. With this we are consistently developing the company and securing our future viability, "explains Dr. Dieter Zetsche, CEO of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
The traditional group from Swabia uses loading edge transformation tools and courageously shows other corporations a new direction change. Key words such as "open feedback culture", "swarm organization" and "incubators" play a significant role.
Lets look at some highlight examples:
# The new E-Class. With it’s introduction, the premium market was shaken. Persistently high demand in China and the introduction of the new E-Class have pushed Daimler's car sales to a new high record in the middle of last year.
# The brand EQ Electric Intelligence. EQ - the new electric mobility brand offers a comprehensive ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles via wall boxes and charging services to home energy storage.
# The CASE program. The internal program stands for Connected, Autonomous, Shared & Service and Electric Drive. CASE demonstrates the company's claim to be the number one in the premium segment with the strongest brand and best products (in both profitability and sales).
If you want to move forward, be honest with yourself!
Real transformation requires honesty and self-initiative. A few years ago, Mercedes-Benz correctly recognized the signs of a crisis when its rival BMW passed the group's sales figures. Today, Mercedes-Benz shows the automotive industry where and how transformation can take place everywhere. And it is well known that many companies have come out of a crisis - Apple, for example. Because while some are busy with themselves, the others pass by. Bääm, congratulations Dieter!
Link: Presentation New G Wagen
Link: Zetsche´s Botschaft zum Jahresende
PS: be careful, this can contain micronutrients by Rabl & Hahn! ]