DATA ANALYTICS –
THE FUTURE OF THE AUTOMOTIVE INDUSTRY.
CHANGE THE GAME – BUT HOW?
For the automotive industry, digitalization is becoming a "game changer". What is necessary for this? The will to change, pioneer and team spirit and of course extensive know how in the targeted handling of data. The historic core business of BMW has always been producing and assembling the individual vehicle components in the best quality and in the sense of the premium claim of the customers.
In February 2019, the decision in the board of directors for a supporting measure was made: The establishment of the Data Transformation Space in the BMW FIZ (research and innovation center) in Munich with the guiding principle MISSION TO IMPACT! The name says it all and embodies nothing less than the aspiration to become the leading tech company in the mobility sector.
The company only changes if the individual employee knows his relevant data, trusts them, connects with his process partners and makes data-based decisions (human augmentation). The Data Transformation Space was created exclusively for this transformation. It is equally a source of information, a cross-departmental co-working space and informs and empowers 20,000 employees at the Munich site.
The aim is to conceptualize, roll out and, on a daily basis, supervise an experience world of almost 300 square meters with a comprehensive online and technology concept.
The real challenge - the opening is planned only 7 weeks after the project kick-off. BMW relies on the know-how of
Rabl & Hahn for the conception, establishment and implementation.
„Rabl & Hahn independently implemented our mission and vision as a complete package in record time:
From brainstorming/concept creation, room planning, purchasing of all goods, creation of all contents, development oft he storyboards, cutting/animation of the video elements incl. filming the members of the board, programming of relevant media contents, conception/layout of all communication materials etc. including a holistic communication strategy with announcement and follow-up communication to setting up the Data Transformation Space on site and ensuring the quality – all in just 7 weeks.
Since then, Rabl & Hahn ensures the smooth operation of the Data Transformation Space through regular updates and daily employee support and maintenance on site. An all-in transformation package, so to speak.“
Oliver Ganser, BMW Group
Using a 100% GDPR-compliant, anonymous tracking, the individual routes of the Data Transformation Space visitors are scanned and classified accordingly. This data is visualized via a heat map tool. The length of the stay, the behavior and the number of visitors with regard to attractiveness, actions or events as well as their voluntary feedback evaluation form the basis for update decisions in the room.
Visualisualisation Data Analytics UseCase of the BMW fleet_
The following areas form the main pillars of the Data Transformation Space:
Come in and join us: Create awareness for the BMW Group mission.
Who doesn't want to meet the CEO? Three life-size LED walls with an overall size of 6x3m make a direct approach via video possible.
Self-learning area with touch panels to familiarize yourself with data transformation - easy to click through.
Experts and data ambassadors from different areas share their knowledge with colleagues and support in their daily work.
Employees can inform themselves, exchange information and get trained online 24/7.
INCUBATOR WORKSHOP ROOM
Room for the cross-departmental and cross-functional development of data-driven projects and solutions.
Employee trainings on various tools, processes and working methods.
Department-specific trainings with customized content.
SGL ACF_ [Referenzbeispiel]